MSN Search and the competition

Many are saying that MSN Search isn't better than Google at this point. But does it have to be? Charlene Li at Forrester explains:

[MSN Search] needs to be "good enough" for MSN to serve its current users, and hopefully, to entice wayward MSN.com and Hotmail users who search with other engines to come back to the roost.

Also, now that MSN has its own search algorithm, it will be able to develop search features like personalization that meets its users' needs. Note that I mean MSN's users, not necessarily the loyal users of Google or Yahoo! Search is fragmented enough that I think each player will carve out their own audience.

There can be many players in this market and, with Microsoft's market power, it's guaranteed to be a big one.