Tuesday, March 15, 2005

Rewriting pages and the Autolink backlash

When I commented on the Google Toolbar Autolink feature, I said the problem was not what was currently in Autolink, but the slippery slope of what could follow.

Google is now seeing part of that backlash in Butler, a tool written by Mark Pilgrim that "removes ads on most Google pages" and adds links to pages to Google's competitors.

With Autolink, Google stepped into the thicket of rewriting web pages. Now that others are rewriting pages in ways they don't like, they're going to have a hard time complaining without sounding like hypocrites.

[via Tony Gentile and Danny Sullivan]

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