Google and going global

Verne Kopytoff at the SF Chronicle reports on Google's international efforts:

Google's international business accounts for nearly 30 percent of its revenue. That total is expected to increase as the company matures.

Internal Google documents obtained by The Chronicle paint an even more detailed picture of the firm's business abroad. They include project updates, contract specifications and a company study.

They show that Google's business, though global, is concentrated in just 10 countries. They also reflect the company's frustration over its billing system, which couldn't accept some popular payment methods from advertisers in some major countries. The system, scheduled for replacement earlier this year, was blamed for lost revenue.

[Via Search Engine Watch]