- Last year, the VC big-swingers ... converged upon social networking start-ups .... This time, they're piling together into a sector we'll call "social software." The term was apparently coined by Clay Shirky, an adjunct professor at New York University and expert on the social Internet. He is an adviser to SocialText, one of the path-breaking companies in the area. SocialText provides Wiki services to corporations. A Wiki, in its simplest form, is a single Web page that can be written upon, and edited, by multiple users at once.
Meanwhile, action is just as hot in a related set of social software start-ups, including "news aggregators" and "Really Simple Syndication" companies. RSS companies like Technorati and Feedster crawl blog sites and allow users to search them.