Wednesday, September 08, 2004

The news through their eyes

Steve Outing and Laura Ruel studied people's eye movements as they read news online. Some tidbits:
  • Upper-left of the page attracts the most attention
  • Large or underlined headlines discouraged reading of the blurbs
  • Navigation at the top of the page is preferable
  • Text ads attracted more attention than display-type ads
The full article is well worth reading.

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