Personalized search, today and tomorrow

USA Today summarizes the current state of search personalization, mentioning products from A9, Ask Jeeves, and Google.

Danny Sullivan, editor of Search Engine Watch, is quoted in the article as saying personalized search is inevitable.

This is where search is eventually headed. Everything will be personalized to make you feel like you have a more personal relationship with the Web site.

Sullivan also has a good post on Search Engine Watch with tidbits on the past, present, and future of personalized search.