- While it was in beta, I kind of thought that Amazon's A9 was just a casual dalliance into the search space, fueled by its old-school Internet credentials and a desire to keep up with the Joneses. However, I can see it may very well be a force to contend with in the space between e-commerce and search -- that is, if folks don't feel a bit too pinpointed and profiled. I'm curious as to how this experiment will turn out.
Update: Alyce follows up with a discussion of Amazon's new 1.57% discount for users of A9.
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