- [Young] focus-group participants declared they wouldn't accept a Washington Post subscription even if it were free. The main reason (and I'm not making this up): They didn't like the idea of old newspapers piling up in their houses.
Don't think for a minute that young people don't read ... They access The Washington Post website or surf Google News, where they select from literally thousands of information sources. They receive RSS feeds on their PDAs or visit bloggers whose views mesh with their own.
In short, they customize their news-gathering experience in a way a single paper publication could never do. And their hands never get dirty from newsprint.
The online news audience is massive and worldwide. It's hungry for your content. All you have to do is give it to them.
[via Scripting News]