- Yahoo. How did they start? Two kids in college telling their readers to go away and check out some other site. Craig's List? He took the Yahoo concept further. His list sent readers away to check out jobs, housing, and other stuff.
And, then, there's the now famous Google. They couldn't find enough ways to send their readers away, so they started selling advertising to companies and people who'd pay to have Google's readers come to them.
It's the new marketing ... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost. Go someplace else.
The evidence is clear. Want some attention? Tell your readers to go away.
- PLAYBOY: With the addition of e-mail, Froogle -- your new shopping site -- and Google news, plus your search engine, will Google become a portal similar to Yahoo, AOL or MSN? Many Internet companies were founded as portals. It was assumed that the more services you provided, the longer people would stay on your website and the more revenue you could generate from advertising and pay services.
PAGE: We built a business on the opposite message. We want you to come to Google and quickly find what you want. Then we're happy to send you to the other sites. In fact, that's the point. The portal strategy tries to own all of the information.