Monday, February 14, 2005

Tuning search to individuals

Interesting tidbit on Yahoo's plans for personalized search from a HBS Working Knowledge article:
    Yahoo is able to collect data, such as click patterns, from its users and use the information to individually "tune" searches to users' personal tendencies. Such product improvements, [Yahoo Director Bradley] Horowitz said, will change the nature of search from a one-size-fits-all experience to a more individually oriented one.
Horowitz was part of a panel at the "Search Visionary" session at the Cyberposium conference at Harvard Business School.

1 comment:

searchquant said...

It'll be interesting to see if the added dimension of behavioral targeting will increase paid search advertisers' ROI or not. Right now, ppc advertisers buy keywords, but if they could buy keywords along with specific user behaviors or demographics...